Research Methods key terms

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Key Words and Meanings - Research Methods

Validity: Extent of a data that gives a true picture of the subject being studied.

Secondary Data: Information obtained from sources which was orginally collected by another sociologist.

Interviewer Bias: The influence of the interviewer on the way the respondent replies.

Objectivity: Quality achieved when a researcher's values do not affect their work.

Pilot Survey: Small scale survey done before the main survey, to smooth out any problems.

Reliability: Producing the


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