Primary Research

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  • Created by: imogenrey
  • Created on: 28-11-17 22:57

Primary Research

Advantages

  • Has greater relevance to the researcher as is based off of what they are studying
  • higher control over potentially confounding variables as the researcher conducts it themselves.
  • can produce both quantitative and qualitative data

Disadvantages

  • practical disadvantages like cost and time which may not be available when they want the information. can cause problems also if resources are limited.

Evaluation

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