Other slides in this set

Slide 2

Preview of page 2

Here's a taster:

· Data can be qualitative or quantitative.
· Primary data is gathered first hand from a source/s directly
by the researchers.
· Example MILGRIM: collected primary data when he studied
obedience by a lab experiment.
· Example BANDURA ET AL: collected primary data when
they looked at children coping role models by lab
· Psychological studies mostly gather primary data.
· Questionnaires, observations, content analysis and
experiments are all used to gather primary data.
· Original data which presents new information and more
ideas/evidence.…read more

Slide 3

Preview of page 3

Here's a taster:

·Primary data has more validity as it is
gathered first-hand. The studies are
designed and carried out for the main
purpose of research.
·Primary data is considered to be more
trustworthy.…read more

Slide 4

Preview of page 4

Here's a taster:

·Primary data is more expensive to
carry out as an experiment needs to
be done.
·Takes a long time to gather data
because of time etc.…read more

Slide 5

Preview of page 5

Here's a taster:

Quiz Question 1
Name one weakness of primary data
Primary data is Primary data is very
more trustworthy. expensive to carry
Has validity as data is It's a great tool to
gathered first hand. use.…read more

Slide 6

Preview of page 6

Here's a taster:

Question 2
Name one strength of primary data
It is not a great Takes a long time to
gather all data.
tool to use.
Considered more More expensive to
carry out.…read more

Slide 7

Preview of page 7
Preview of page 7

Slide 8

Preview of page 8
Preview of page 8

Slide 9

Preview of page 9
Preview of page 9

Slide 10

Preview of page 10
Preview of page 10


No comments have yet been made

Similar Psychology resources:

See all Psychology resources »See all resources »