PRIMARY DATA

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PRIMARY DATA

Advantages

  • fresh un-used data
  • specific to your need

Disadvantages

  • lack of expertise
  • takes a lot of time
  • results may be limited

Evaluation

The disadvantages outweigh the advantages, this is because its a lot more time consuming to get all the data for yourself, personally. However, if you get primary data, other businesses can then pay to use it so youre business can generate a higher revenue.

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