the management process that is responsible for anticipating, identifying and satisfying customer needs proditably
1 of 5
Market Research
the process of gaining information about customers, competitors and market trends through collecting primary and secondary data
2 of 5
Primary Data
information that has been gathered for a specific perpose through direct investigation such as observation, surveys and experiments
3 of 5
Secondary Data
information that already exists such as accounts and sales records, government statistics, newspaper and internet articles and reports from advertising agencies
4 of 5
Quantitative Data
data that can be expressed as numbers and can be statistically analysed
5 of 5
Other cards in this set
Card 2
Front
the process of gaining information about customers, competitors and market trends through collecting primary and secondary data
Back
Market Research
Card 3
Front
information that has been gathered for a specific perpose through direct investigation such as observation, surveys and experiments
Back
Card 4
Front
information that already exists such as accounts and sales records, government statistics, newspaper and internet articles and reports from advertising agencies
Back
Card 5
Front
data that can be expressed as numbers and can be statistically analysed
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