UNIT 3 1.0 / 5 based on 1 rating ? Business StudiesGCSEEdexcel Created by: ThilakshaCreated on: 10-02-13 23:14 marketing management process that's responsible for anticipating, identifying, satisfying customer needs profitably 1 of 6 market research process of gaining info about customers, competitors + market trends trough collecting primary + secondary data 2 of 6 primary data info that has been gathered for a specific purpose through direct investigation, e.g. surveys 3 of 6 secondary data info that already exists, e.g. sales records, newspapers, internet articles 4 of 6 quantitative data data- expressed by numbers and can be statistically analysed 5 of 6 qualitative data data about opinions, judgements, attitudes 6 of 6
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