Ownership


	Ownership
	Advantages PRODUCTION Increased chance of profit Multi-platform production helps to optimise reach Attract more advertisers when more established DISTRIBUTION Easier to partner with other companies to help with distribution EXCHANGE Being able to give better rewards for loyal customers Easier to persuade potential partners	Disadvantages PRODUCTION Have to make more content Higher chance of mistakes Have to produce different nationalised content DISTRIBUTION Harder to find where the audience is because of the large number Harder to come up with new ideas
	Evaluation Overall better to own more when looking at the industry stages

Overall better to own more when looking at the industry stages

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