The People's Friend case study: 0.0 / 5 ? Media StudiesAudience and Institutions:ASAll boards Created by: tarynconnorCreated on: 11-05-17 14:41 The People's Friend? British weekly magazine founded in 1869. 1 of 8 Ownership? D.C Thomson & Co. Ltd is a British publishing and television production company 2 of 8 Target audience? Aimed at older generation of women (retired) with a traditional outlook. 3 of 8 Not embraced Web 2.0 why? Magazine hasn't changed because it's audiences' needs haven't changed. 4 of 8 Features in magazine? Easy to read large print format, focused on the content more than advertising, offers prizes in competitions (Marks &Spencer's voucher) 5 of 8 Content? Short stories, craft projects including knitting and sewing. 6 of 8 Diagonal expansion? Website is simple/easy to use which the promotion of subcsription is being advertised on the website. Also social media like Facebook. 7 of 8 Digital convergence reason? Trying to reach a broader audience by slowly evolving to middle-aged women. 8 of 8
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