Occurs when multiple media products come together to form one product with the advantage of all of them
Convergence
1 of 10
The total number of copies of a magazine, newspaper, newsletter or catalogue that are distributed via direct mail or other channels
Circulation
2 of 10
A media ____________ is a company that owns numerous companies involved in mass media enterprises, such as television, radio or the internet
Conglomerate
3 of 10
The sum of information and entertainment media taken in by an individual or group. It includes interacting with new media, reading books and magazines, watching television and film and listening to radio
Consumption
4 of 10
The action of sharing something out among a number of recipients, groups or spread over an area
Distribution
5 of 10
Any company or organisation that produces, distributes or exhibits a form of media
Industry
6 of 10
Promoting and selling products or services, including advertising
Marketing
7 of 10
Who produces and distributes media text - and whose interest it is
Ownership
8 of 10
Making or manufacturing from components or raw materials
Production
9 of 10
The interaction of two or more agents to ensure a larger effect than if they had acted independently
Synergy
10 of 10
Other cards in this set
Card 2
Front
The total number of copies of a magazine, newspaper, newsletter or catalogue that are distributed via direct mail or other channels
Back
Circulation
Card 3
Front
A media ____________ is a company that owns numerous companies involved in mass media enterprises, such as television, radio or the internet
Back
Card 4
Front
The sum of information and entertainment media taken in by an individual or group. It includes interacting with new media, reading books and magazines, watching television and film and listening to radio
Back
Card 5
Front
The action of sharing something out among a number of recipients, groups or spread over an area
Comments
No comments have yet been made