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  • Conformity
    • Types
      • Compliance- hoping to achieve favourable reaction, not because of content but rewards
        • Differences: why they are doing it  future behaviour
          • Internalisation-genuinely feel that it is right
      • Internalisation-genuinely feel that it is right
    • Key study: Asch
      • Confederates gave incorrect answer  36% of responses form true candidates were incorrect
        • Conclusions  distortion of perception       distortion of judgment         distortion of action
          • Evaluation
            • Ethics: participants were not told about the purpose of study
            • Validity: findings only show conformity in certain circumstances
      • Variations         difficulty: lines difference smaller=conformity increase(task difficulty + self efficacy)


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