Transactional Data
- Created by: adelesimpson
- Created on: 21-04-16 12:35
View mindmap
- Transactional Data
- What is a Transaction
- Occurs every time you buy or sell something
- The information collected about that sale or purchase
- Stored in databases which can then be searched and sorted
- Personalised information is often stored in cookies (small text files) created on the computer when you visit a website
- Commercial value of transactional data
- Extremely valuable to the organisations you buy from
- It allows the organisation to keep a record of your purchases
- Allows delivery to be tracked
- Contains a rich source of information about customer shopping habits and preferences
- What is transactional data used for
- To understand customer's buying habits and to see trends in sales
- To produce a more personalised experience by showing other goods that you might be interested in
- For targeted advertising campaigns and to produce personalised adverts
- To create personalised marketing such as coupons for products that customers are likely to purchase
- To track delivery of the goodws
- What is a Transaction
Comments
No comments have yet been made