Transactional data is the information collected with regards to the sale or purchase the transational data is stored in databases, which can then be searched and sorted personalized information is often stored in cookies (small files of text) that
1 of 6
what transactional data can businesses collect?
They can collect payment data, tracking data, data and time of purchase and the unique code given to the purchase.
2 of 6
How can businesses use transactionanl data?
It allows the organisation to keep a record of purchases - delivery process can be tracked - it contains a rich source of information with regards to customer habits and preferences.
3 of 6
What are cookies?
A cookie is used to remember settings from your last visit to a website.
4 of 6
How do cookies help businesses collect data about customers?
They can help because if you visit a webpage, they can suggest other similar webpages that can be helpful.
5 of 6
What dangers are there with cookies?
You can be tracked or spammed by adverts because they use personal information. Also some cookie remember your card details and could potentially be used by scammer.
6 of 6
Other cards in this set
Card 2
Front
what transactional data can businesses collect?
Back
They can collect payment data, tracking data, data and time of purchase and the unique code given to the purchase.
Card 3
Front
How can businesses use transactionanl data?
Back
Card 4
Front
What are cookies?
Back
Card 5
Front
How do cookies help businesses collect data about customers?
Comments
No comments have yet been made