3.1 Marketing

A colour-coded and easy to read mind map covering the essentials from unit 3.1: Marketing.

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  • Created by: Megan
  • Created on: 07-12-12 18:51
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  • Topic 3.1 - Marketing
    • Market Research
      • Stages
        • Designing
        • Undertaking
        • Amalysing
      • Types
        • Primary
          • Surverys
          • Focus Groyps
          • Consumer Panels
          • Secondary
            • Internet
            • Government statiistics
            • Newspapers
        • Secondary
          • Internet
          • Government statiistics
          • Newspapers
        • Qualitative
          • Opinions, Judgements, Attitudes
        • Quantitative
          • Numbers, statistically analysed
    • Product Trial and Repeat Purchase
      • Product Trial
      • Repeat Purchase
        • Customer loyalty
    • Product Life Cycle
      • Life Cycle
        • Growth
        • Launch
        • Maturity
        • Development
        • Saturation
        • Decline
      • Product Portfolios
        • Boston Matrix
          • Rising Stars
            • HIGH Market Share/HIGH Market Growth
          • Problem Children
            • LOW Market Share/HIGH Market Growth
          • Cash Cows
            • HIGH Market Share/LOW Market Growth
          • Dogs
            • LOW Market Share/LOW Market Growth
    • Branding and Differentiation
      • Branding
        • Brands = different
        • Generic products
        • Strong brand image
          • Advantages
            • Premium prices
            • Greater consumer awareness
            • Increased sales
            • More market share
      • Differentiation
        • Design
        • Formulation
        • Function
        • Name
        • Packaging
      • Product Range
    • Successful Marketing Mix
      • Price
        • Premium prices
        • Pricing techniques
        • Cost of production, added value
        • Quality
      • Product
        • Formula
        • Packaging
        • Varieties
        • Name
      • Place
        • Avaliability
        • Where
          • Supermarkets
          • Wholesalers
          • Own shops
        • Online businesses
      • Promotion
        • Advertising
        • Competitions and schemes
        • PR campaigns
        • Loyalty cards

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