3.1 Marketing
A colour-coded and easy to read mind map covering the essentials from unit 3.1: Marketing.
- Created by: Megan
- Created on: 07-12-12 18:51
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- Topic 3.1 - Marketing
- Market Research
- Stages
- Designing
- Undertaking
- Amalysing
- Types
- Primary
- Surverys
- Focus Groyps
- Consumer Panels
- Secondary
- Internet
- Government statiistics
- Newspapers
- Secondary
- Internet
- Government statiistics
- Newspapers
- Qualitative
- Opinions, Judgements, Attitudes
- Quantitative
- Numbers, statistically analysed
- Primary
- Stages
- Product Trial and Repeat Purchase
- Product Trial
- Repeat Purchase
- Customer loyalty
- Product Life Cycle
- Life Cycle
- Growth
- Launch
- Maturity
- Development
- Saturation
- Decline
- Product Portfolios
- Boston Matrix
- Rising Stars
- HIGH Market Share/HIGH Market Growth
- Problem Children
- LOW Market Share/HIGH Market Growth
- Cash Cows
- HIGH Market Share/LOW Market Growth
- Dogs
- LOW Market Share/LOW Market Growth
- Rising Stars
- Boston Matrix
- Life Cycle
- Branding and Differentiation
- Branding
- Brands = different
- Generic products
- Strong brand image
- Advantages
- Premium prices
- Greater consumer awareness
- Increased sales
- More market share
- Advantages
- Differentiation
- Design
- Formulation
- Function
- Name
- Packaging
- Product Range
- Branding
- Successful Marketing Mix
- Price
- Premium prices
- Pricing techniques
- Cost of production, added value
- Quality
- Product
- Formula
- Packaging
- Varieties
- Name
- Place
- Avaliability
- Where
- Supermarkets
- Wholesalers
- Own shops
- Online businesses
- Promotion
- Advertising
- Competitions and schemes
- PR campaigns
- Loyalty cards
- Price
- Market Research
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