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1. ANSWERS ­ Adding value
1. price ... unique ... differentiated ... cost ... internal ... investment
2.1. a) and e)
2.2 b) and d)
2.3 c) and f)
3.1 £3.38
3.2 £3,380,000
3.3 Tailor-make the smoothies to individuals' tastes ­ that'll keep them returning.
4.1 b) d) e)
4.2…

Page 3

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Page 4

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2. ANSWERS ­ Branding and differentiation
1. identity ... brand ... selling ... buying ... repeat
2. Spot the brand:
2.1 Innocent
2.2 Marmite
2.3 Lynx
2.4 Egg
3. Branding and differentiation ­ matching definitions
1. f)
2. e)
3. g)
4. b)
5. a)
4. Branding and differentiation ­…

Page 5

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Page 6

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3. ANSWERS ­ Break-even analysis
1. Missing words
revenue ... loss ... profit ... plan ... prices ... fixed
2. Finding break-even point ­ true or false?
2.1 TRUE
2.2 FALSE
2.3 FALSE
2.4 TRUE
3. Multiple choice questions
3.1 c) £24
3.2 a) £6
3.3 b) 50,000 units
3.4…

Page 7

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Page 8

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4. ANSWERS ­ Break even charts
1. horizontal ... vertical ... profit ... below ... loss
2.1 £60,000
2.2 £10,000
2.3 200 units
2.4 If the business sold 800 units a month it would make £20,000 profit. Yet the boss is planning to spend
£15,000 in
order to achieve this,…

Page 9

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Page 10

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5. ANSWERS ­ Business cycles
1. unemployment ... stable ... falling ... rising ... negative
2.1 FALSE ­ Why ­ a recession is defined as two successive quarters of falling output
2.2 TRUE - Small firms are less likely to have access to the finance needed to survive a period…

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Pages in this set

Page 1

Preview of page 1

Page 2

Preview of page 2
1. ANSWERS ­ Adding value
1. price ... unique ... differentiated ... cost ... internal ... investment
2.1. a) and e)
2.2 b) and d)
2.3 c) and f)
3.1 £3.38
3.2 £3,380,000
3.3 Tailor-make the smoothies to individuals' tastes ­ that'll keep them returning.
4.1 b) d) e)
4.2…

Page 3

Preview of page 3

Page 4

Preview of page 4
2. ANSWERS ­ Branding and differentiation
1. identity ... brand ... selling ... buying ... repeat
2. Spot the brand:
2.1 Innocent
2.2 Marmite
2.3 Lynx
2.4 Egg
3. Branding and differentiation ­ matching definitions
1. f)
2. e)
3. g)
4. b)
5. a)
4. Branding and differentiation ­…

Page 5

Preview of page 5

Page 6

Preview of page 6
3. ANSWERS ­ Break-even analysis
1. Missing words
revenue ... loss ... profit ... plan ... prices ... fixed
2. Finding break-even point ­ true or false?
2.1 TRUE
2.2 FALSE
2.3 FALSE
2.4 TRUE
3. Multiple choice questions
3.1 c) £24
3.2 a) £6
3.3 b) 50,000 units
3.4…

Page 7

Preview of page 7

Page 8

Preview of page 8
4. ANSWERS ­ Break even charts
1. horizontal ... vertical ... profit ... below ... loss
2.1 £60,000
2.2 £10,000
2.3 200 units
2.4 If the business sold 800 units a month it would make £20,000 profit. Yet the boss is planning to spend
£15,000 in
order to achieve this,…

Page 9

Preview of page 9

Page 10

Preview of page 10
5. ANSWERS ­ Business cycles
1. unemployment ... stable ... falling ... rising ... negative
2.1 FALSE ­ Why ­ a recession is defined as two successive quarters of falling output
2.2 TRUE - Small firms are less likely to have access to the finance needed to survive a period…

Comments

No comments have yet been made