Media theories overview
- Created by: jesskeayy
- Created on: 14-05-17 14:49
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- Media theories
- PLURALISM
- Mass media is a platform for all view-points. View points are diverse, catering for all needs in society
- Media is vital in modern society, as this is the main way that we learn about our democracy and politics
- Media owners must be impartial and responsible in political messages
- They are sometimes restricted by market economies and competition
- Constrained by state control and the needs of the audience- they'll go out of business if they don't produce what the audience want to see
- They are sometimes restricted by market economies and competition
- Audiences are diverse and critical of media content, rather than passively accepting what the media tells us
- MARXIST
- Media is a powerful ideological influence that is concerned only with transmitting capitalist ideology
- Media persuades people the capitalism is meritocratic- this is actually a false class consciousness
- Media only covers certain stories, from one view point. This allows the audience to see that this view point is correct
- Media reinforces ruling class ideology, rather than challenges it
- Media uses gate keeping and agenda setting to ensure we only see 'approved' stories
- NEO-MARXIST
- Media functions to ensure the cultural hegemony is ruling class
- Ensures exploitation and inequality are not seen as social problems
- Media stories may be bias, due to media professionals being a by-product of the capitalist system
- Middles class, white males that benefit from capitalism
- HOWEVER, sometimes given opportunity to write anti-establishment stories
- Middles class, white males that benefit from capitalism
- Media functions to ensure the cultural hegemony is ruling class
- FEMINISM
- Socialises women to be dependent and men to be dominant through stereotypes of both genders
- This can limit young girls' future aspirations
- LIBERAL argue there has been a march of progress in female respresentations
- Still focuses on cult of femininity
- Glass ceiling in media means women's perspectives are ignored/ trivialised
- MALE GAZE- MULVEY
- Women's success still defined by attractiveness, dehumanising their achievements
- Portrayals of sexual violence in **** creates more sexual violence in real life
- Socialises women to be dependent and men to be dominant through stereotypes of both genders
- POSTMODERNISM
- Messages are polysemic, society is media saturated, creating a hyper reality
- Allows for us to have different view points, through different interpretation
- Media allows us to create different identities and is now part of our lifestyles
- Challenges gender identity, and encourages diversity i.e. LGBT COMMUNITY
- Messages are polysemic, society is media saturated, creating a hyper reality
- FUNCTIONALISM
- Media provides role models, imitation and sanctions- SOCIALISATION
- Must be controlled/censored to protect norms and values for children
- Reinforces values through norms setting- showing us consequences for breaking the rules
- Media provides role models, imitation and sanctions- SOCIALISATION
- PLURALISM
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