Tesco Case Study
- Created by: Hayley Petts
- Created on: 08-01-13 17:22
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- Tesco
- how have they glocalised?
- Thailand
- "wet" market
- open 9.09 - lucky
- Malaysia
- prayer room
- sell pork at separates stores due to chinese + islamic
- China
- sell fresh frogs and eels
- FCC's
- taught how to use self service, trolleys, idea of packaged goods
- Thailand
- Impacts on Profits
- 60% of Tesco's international profits now come from Asia
- in April 2007 profits exceeded £2 billion
- Profits in South Korea and Thailand encouraged 56 and 119 stores to open
- Tesco own' brands created more than £1billion profit
- Impacts on Activities
- gives food suppliers garunteed market
- inspires other oversea comanies to creat "express" + "local" stores meaning more profits
- often bad working conditions - health and safety
- 1,250 oversea stores create 450,00 jobs
- increases amount of skills in population
- encourages people to reuse own bags by greenpoint
- huge emitter of GHG gases due to shipping of products all over world
- reduces impacts by cutting packaging on own brand products
- Impacts on Locations
- eroding local communities making them buy the same products
- Thailand stores contain "wet" market
- native industry can't compete
- improved infrastructure
- Hemet Caliifornia not used to cultural ways
- packaging individually wrapped croissant
- overseas customers like the variety of products and said it's easier
- deforestation
- consumers benefited from lower prices
- economy of Malaysia recovered in 2009 due to Tesco
- manufacturing in LEDCs who are paid 50- or less an hour
- means products can sold cheaply increasing profits
- e.g. 2007 - Tesco Value Jeans £3.00
- means products can sold cheaply increasing profits
- eroding local communities making them buy the same products
- how have they glocalised?
- eroding local communities making them buy the same products
- Thailand stores contain "wet" market
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