Soft Power
- Created by: Katie Beaumont
- Created on: 28-03-17 18:07
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- SOFT POWER
- This is the power to shape preferences of others, by attraction.
- Largely operates through culture, political ideals and foreign policies
- Growth of interconnectedness and interdependence (globalisation), led to a shift from hard to soft power
- Increasing cross-border flows of images, information & ideas, makes it easier for people to form judgements about culture and values of other states and their govt
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