All of Social Influence
- Created by: tiffanymillerthompson
- Created on: 10-05-16 18:39
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- Social Influence
- Conformity
- Types of conformity
- Compliance
- Normative social influence
- A form of influence which makes people pretend to like something to fit in
- Normative social influence
- Identification
- Conformity to social roles
- The behaviours that a person is expected to have due to their job or social status
- Conformity to social roles
- Internalisation
- Information social influence
- A person accepts someones views on the world and look at the world their way.
- Information social influence
- Compliance
- Research into Conformity
- ASCH
- Set an ambiguous tast
- There was 1 participant and 7 confederates 123 males used
- There were shown a group of lines and told they had to match the right ones up. It was extremely obvious
- Confederates gave the wrong answer most of the time.
- 33% conforming answers
- EVALUATIONnot eco valid and low pop validity
- JENNESS
- Beans in a jar study
- People changed their answers to conform when in a group
- Example of informative social influence
- EVALUATION low pop validity and low eco validity
- ZIMBARDO
- Standford prison experiment
- 24 men 12 guards and 12 prisoners with Zimbardo as the prison warden
- The prisoners were deindivi-dualised
- Guards had sunglasses, a uniform and batons
- Was supposted to last 2 weeks but was only 6 days in the end
- Participants were under a lot of stress and many asked to withdraw
- EVALUATION highly unethical no informed consent (participants were arrested) participants suffered from physical, emotional and mental harm Ended the study early and it was all male so not generalizable
- ASCH
- Types of conformity
- Obedience
- A direct order which is given by someone who has legit authority
- Examples of those with legit authourity
- Teachers
- Parents
- Police
- If someone has legit authority they are able to punish for disobeying
- Examples of those with legit authourity
- MLGRAM
- 40 male American volunteers
- Paid $4.50
- Went to Yale
- PPs had to draw a slip of paper to see if they would be the teacher or the learner- it was rigged so PP was always the teacher
- Teacher read out word pairs and the confederate had to match them
- If they gave the wrong answer or no answer the confederate would receive an 'electric shock'
- The electricity went up to 450 volts. On 450 there was an *** sign and a severe shock sign
- At 300, the fed banged on wall and asked to stop, at 315 there was no sound
- Milgram created 4 prods which went from "Please continue" to "You must continue"
- 65% went up to450 volts, 100% went up to 300 volts
- EVALUATION not protected from harm, not given informed consent, could withdraw but was very difficult to do so, low internal validity, low pop validity, low eco validity, low historical validity
- Low population validity was disproved, rates of obedience changed but they still obeyed. Australia had low obedience rates
- Done in 60s when people may have been told to obey, now people are encouraged to think independantly
- Hofling disproved eco validity. Got docs to call nurses and ask them to administer higher amounts of a drug they weren't aware of.
- 40 male American volunteers
- Variations of Milgram
- Orders given over the phone, obedience dropped
- Participant was in front of the confederate, obedience dropped
- Experiment done in a rundown office block, obedience dropped
- Power of the uniform, if research has the white coat, they are more likely to obey
- Explanations of Obedience
- Legitimate authority
- Agentic State
- Authoritarian personality
- A direct order which is given by someone who has legit authority
- Resistance
- Locus of control
- Social support
- Minority Influence
- Conformity
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