Social Influence
- Created by: theresaroseryle
- Created on: 19-01-17 16:49
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- Social Influence
- Conformity
- a form of Majority Influence that refers to yielding to group pressure and adopting the attitudes, beliefs and behaviours of people in a group
- Types of Conformity
- Internalisation- when a person genuinely accepts norms.
- Compliance: ‘going along with others’, but privately not changing.
- Identification: conform because something we value in group
- Explanations
- NSI: conform to the group to be accepted by them and/or avoid ridicule and rejection (Asch)
- Individual differences: Doesn’t affect everyone’s behaviour the same. E.g. less concerned w being liked -> less affected by NSI
- ISI: new or ambiguous situation, look to others to gain information (Sherif)
- Research support Lucas: students answer math problems that were easy or more difficult. Greater conformity if problem was more difficult.
- NSI: conform to the group to be accepted by them and/or avoid ridicule and rejection (Asch)
- Conformity
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