Social congition and socil thinking

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  • Social cognition and Social thinking
    • Definition
      • The study of the cognitive processes and structures that influence and are influenced by social behaviour
    • Automatic Thinking - low effort thinking
      • A process that occurs without intention, effort or awareness
        • Can make mistakes
      • Shooter bias - Correll et al.
        • Ppts were more likely to shoot the black person that wasn't holding the gun rather than the white person
    • Forming impressions of other people
      • Asch - Configural model
        • Central traits are more influential than peripheral trairs
          • Central traits - influence the meanings of other traits
          • Peripheral traits - in the impresson formation process
        • People exposed to 'warm' generated a more favourable impression
          • Warm = central trait
          • Polite = peripheral trait
      • Kelley - Naturalistic setting
        • Repeated Asch's experiment in an naturalistic setting
          • Those in the 'cold' condition rated the lecturer as un socioable
        • Central traits are responsible for the holistic configuration of the impression
    • Primacy and recency effects
      • Traits that appear first have more impact upon our impressions - primacy effect
        • More attention paid earlier
        • If in a good mood = more likely to say good things
        • Negative/extreme information is weighted more heavily
          • We assume that physically attractive people are good and outgoing
            • We normally go for stereotype consistent impressions
          • Once a negative impression is formed it is more difficult to change
            • We are sensitive to negative information because it is unusual and distinctive which attracts our attention
              • Indirectly signifies potential danger - survival value
      • Recency
        • Later presented information has an influence on social cognitions
    • Schema
      • A cognitive structure that represents knowledge about a concept or type of stimulus
        • Set of attitudes and beleifs that Allow us to quickly make sense of a person or situation based on limited information
      • Person Schema
        • Individualised knowledge structure about specific people
      • Role schema
        • Knowledge structures about role occupants
          • Doctors are strangers that are allowed to ask personal questions and get you to undress
        • Event schema
          • Called a script
            • Lack of relevant scripts can lead to feeling of disorientationand frustration
          • Place schema
            • Content free schema
              • Does not contain rich information about a specific category but rather a limited number of rules of processing information
              • Self-schema
      • Untitled
    • Heuristics
      • People use heuristics to reduce complex problem solving to simple judgemental operations


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