Sampling
- Created by: 16fstanley
- Created on: 20-03-23 21:34
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- Sampling
- Random
- Each person is randomly selected (equal chance) from a larger group, usually done through assigning a number then numbers being randomly generated
- Usually representative as each person has an equal chance of being selected
- Untitled
- Each person is randomly selected (equal chance) from a larger group, usually done through assigning a number then numbers being randomly generated
- Systematic
- Chosen for selecting from a target group, e.g every 4th person is selected
- If the list not comprised in a randomised way then bias may be present
- Chosen for selecting from a target group, e.g every 4th person is selected
- Stratified
- Target group is seperated on a key feature which the researcher wants present in the final sample, e.g gender.
- Each member is then selected individually
- If feature is not selected carefully then bias can be created
- Each member is then selected individually
- Target group is seperated on a key feature which the researcher wants present in the final sample, e.g gender.
- Opportunity
- People who are both willing and available are taken, e.g a companies' employees who are accessible and local
- Inexpensive and easy
- Unrepresentative
- People who are both willing and available are taken, e.g a companies' employees who are accessible and local
- Volunteer
- People are volunteer to take part of the study, usually through adverts
- Often achieves a large sample size
- Those who volunteer often share similar characteristics
- Random
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