Sampling of Participants 0.0 / 5 ? PsychologyResearch methods and techniquesA2/A-levelCIE Created by: germimuhCreated on: 30-04-22 12:06 What is a sample? The participants of an investigation 1 of 12 What is a target population? Total group of individuals in which the sample may be drawn 2 of 12 What are the three types of sampling? Opportunity, random, volunteer 3 of 12 What is opportunity sampling? Participants are those who happened to be around at the time the researcher needed participants. 4 of 12 What is a strength of opportunity sampling? A large number of participants can be obtained quickly + easily 5 of 12 What is a weakness of opportunity sampling? It cannot be generalised as it only draws in one type of participant 6 of 12 What is random sampling? Every participant in the target population has an equal chance of being chosen. 7 of 12 What is a strength of random sampling? It can be generalised to the target population 8 of 12 What is a weakness of random sampling? It cannot guarantee a representative sample 9 of 12 What is volunteer sampling? Researcher advertises for participants, the participants then self-select 10 of 12 What is a strength of volunteer sampling? Low drop-out rates as participants self-selected 11 of 12 What is a weakness of volunteer sampling? Unlikely to get a wide enough variety of participants to allow for generalisation 12 of 12
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