Sampling

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  • Sampling
    • Random
      • All members of a target pop have an equal chance of being selected
        • e.g. picking names from a hat
      • Evaluation
        • Free from researcher bias
        • May not be representative
        • Time-consuming
    • Systematic
      • When every nth member of the population is selected
        • e.g. 5th student on a school register
      • Evaluation
        • Avoids researcher bias
        • Fairly representative
    • Stratified
      • The composition of the sample reflects the proportions of people in sub-groups
      • Evaluation
        • Avoids researcher bias
        • Can be generalised
        • Not representative
    • Volunteer
      • Participants select themselves
      • Evaluation
        • Easy to create and less time-consuming
        • Volunteer Bias
          • May only attract 'helpful' people
            • Not representative
    • Opportunity
      • Anyone who is willing and fits
      • Evaluation
        • Convenient
        • Not representative
          • Can't be generalised
        • Researcher Bias

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