Brief research methods - outlined
A brief mindmap - just to refresh your knwoledge on different types of primary and secondary research methods.
Hope this helps )Sorry been really busy so haven't had time to produce a detailed mind map)
Hope all are well.
- Created by: Nisaaa
- Created on: 16-12-13 19:27
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- RESEARCH METHODS
- Secondary
- Internet
- Trade publications
- National statistics
- Advantage's
- Available immediately
- Untitled
- Disadvantage's
- Out of date
- Sources = expensive to purchase
- Data is not private
- Difficult to guarantee reliability and accuracy
- Primary
- Questionnaire
- Focus group
- Observation
- Test marketing
- Advantage's
- Up to date
- Tailored to researcher needs
- Disadvantage's
- Expensive to carry out
- Time consuming
- Can require specialist skills
- Interviewer bias
- Secondary
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