Representations of Sexuality
- Created by: HBN_18
- Created on: 01-05-19 12:13
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- Representation of Sexuality
- People's sexual characteristics
- Heterosexuality involves having a sexual orientation towards people of opposite sex
- Sexual orientation refers to the type of people individuals are physically or romantically attracted to
- Women are viewed as sexual objects but changing social attitudes mean men are also becoming sexual objects
- Postmodernist
- McRobbie (1994)
- The beauty stakes have gone up for men, and women have taken up the position of active viewers
- McRobbie (1994)
- New Stereotype: Metrosexual
- Heterosexual men who embrace their feminine side
- Postmodernist
- Homosexuality
- Sexual orientation towards someone of the same sex
- Gross (1991)
- Media often symbolically annihilate gays and lesbian
- They do this by exuding them entirely, trivialising, condemning them or making fun of them
- Media often symbolically annihilate gays and lesbian
- Gauntlett (2008)
- Although things are changing, gays and lesbians are still under-represented or portrayed negatively in the media
- EXAMPLES
- Stonewall (2010)
- In a study of TV programmes most popular with young people
- Less then 5% of of the programmes had a representing LGBT+ character
- 36% of portrayals were negative
- In a study of TV programmes most popular with young people
- Cowan (2007)
- Fifth of people think TV is responsible for ant-gay prejudice
- And Valentine (2005)
- Study on the BBC and found that gay people were 5x more likely to be portrayed negatively than positively
- Stonewall (2010)
- HOWEVER
- There is growing acceptance and tolerance on the diversity of sexual orientations
- Due to a change of LGBT representation in TV shows
- More celebrities coming out such as Matt Lucas and Gok Wan
- Due to a change of LGBT representation in TV shows
- Pluralist
- Pink Pound
- The growing gay and lesbian market
- EXAMPLES
- Increasing advertising campaigns
- Responding to what gays and lesbians want
- EXAMPLES
- The growing gay and lesbian market
- Pink Pound
- There is growing acceptance and tolerance on the diversity of sexual orientations
- Gill (2007)
- Sanitised
- To avoid offending heterosexual audiences
- Media represent gay sexuality in a sanitised way
- Gay Men
- Rarely sexualised and usually appeals to women
- Lesbian
- Over sexualised and appeals to straight male sexual fantasy
- Gay Men
- Media represent gay sexuality in a sanitised way
- To avoid offending heterosexual audiences
- Sanitised
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