Power Theorists

Created by: ImmyD
Created on: 14-02-17 10:24

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Power in Language Theories
- Lakoff
  - politeness theory
  - don't impose
  - give options
  - make your receiver feel good
- Sapir-Whorf
  - determinism
    - language determines thought
    - if you don't know the language you can't change your beliefs
      - lack of power
      - lack of exprkession
  - reflectionism
    - language reflects thought
    - your beliefs are evident in your language
- Grice
  - the conversationalmaxims
    - manner
    - quantity
    - quality
    - relevance
    - their flouting gives rise to pragmatic implication
- Cameron
  - 'verbal hygiene' or political correctness
    - avoid offensive, exclusionary, assuming language
    - ridding your language of bias
    - allowing others to define their race, sexuality, gender etc.
    - don't be overly cautious
- Goffman
  - Face theory
    - Face = self-esteem in discourse
    - FTAs/face threatening acts
  - Brown & Levinson
    - positive face
      - concern for the other's face
      - desire for approval
      - highlights camaraderie between participants
    - negative face
      - wish to feel unimposed upon
      - maintain social distance between participants
- Giles
  - accommodation theory
  - using language to create social separation & distance
    - or to build a relationship & create intimacy
- Wareing
  - defines social groups & power
    - personal
    - social
    - political
  - types of power
    - influential
      - persuasive
    - instrumental
      - non negotiable
- Fairclough
  - Power behind discourse
    - context
    - all discourse is asymmetricaol
  - Power in discourse
    - lexical features
  - synthetic personalisation
    - companies, corporations, institutions creating a personal relationship where there isn't one
    - individual address
- Sinclair & Coulthard
  - intiation response feedback

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Power Theorists

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