Power

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  • Power
    • Types of Power
      • Instrumental
        • Specialist Lexis
        • Formal Register
        • Imperatives
        • Modal Auxiliaries
        • Conditionals
        • Declaratives
        • Faceless language
          • Job Titles
        • Avoidance of Ambiguity
      • Influential
        • Embedded Assumptions
        • Metaphoric References
        • Assertions
        • Loaded language
    • Power Through Conversation
      • Initiating conversation/ choosing topic
      • Topic changing
      • Holding the floor
      • Imperatives
      • Interrogative
      • Interruption
      • Speech Length
      • Closing down the conversation
    • Power Through Written Discourse
      • Modal Auxiliaries
      • Declarative and imperative sentences
      • Anecdotes
      • Emotive Lexis
      • Pronoun use - 'you'- Fairclough
      • Face
      • Facts and Statistics
    • Power In Context
      • Education
        • Imperatives used by teachers
        • Direct interrogatives
        • Initiation Response Feedback
        • Declarative sentences and subject specific lexis- more knowledgable
        • Tag Questions
        • Face
        • Deictic References
        • Terms of address
      • Advertising
        • Personal Pronouns- Fairclough
        • Ideology
      • Politics
        • Rule of three
        • Hyperbole
        • Rhetorical Interrogatives
        • Personal Pronouns
        • Exclamatives
    • Theorists
      • Fairclough- Synthetic Personalisation
        • Addressing a mass audience as though they were individuals
        • Power in discourse is power shown in the writing
        • Power behind discourse is power backed by social or ideological reasons
      • Grice's Maxims
        • Relevance
        • Manner- be clear
        • Quality- be truthful
        • Quantity- say what is needed
      • Brown and Levinson - Face
        • Face is the public self-image that everyone tries to project
        • Positive Face is the desire to be approved of by the listeners
        • Negative Face- the desire to not impose upon anybody
      • Lakoff - Politeness Principle
        • Don't impose
        • Give options
        • Make the receiver feel good
      • Drew and Heritage
        • Asymmetry

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