Sociology - Media (Pluralist Approach)

  • Created by: Liv39
  • Created on: 30-03-18 15:41
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  • Pluralist Approach (Post Modernists)
    • Uses and Gratification
    • Decoding
    • Everyone
      • Voice Heard
        • Freedom Of Press
    • Audience has the power
    • Can decide how we view the media
    • New Media
      • Interactive
      • More power than before
    • Interpret
      • We see it, how we want it
    • Live in Democratic society
    • Choose media
      • Based on political views
    • Takes power away from media conglomerates

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