Sociology - Media (Pluralist Approach)
- Created by: Liv39
- Created on: 30-03-18 15:41
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- Pluralist Approach (Post Modernists)
- Uses and Gratification
- Decoding
- Everyone
- Voice Heard
- Freedom Of Press
- Voice Heard
- Audience has the power
- Can decide how we view the media
- New Media
- Interactive
- More power than before
- Interpret
- We see it, how we want it
- Live in Democratic society
- Choose media
- Based on political views
- Takes power away from media conglomerates
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