New Media
- Created by: FCarter
- Created on: 30-05-19 09:45
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- New Media
- Marxist
- Economic power
- We see the development of new models of production, distribution, and exchange
- One significant new model is the development of open economic systems; Tapscott & Williams call this 'Wikinomics'
- It encourages materialism and consumerism and furthers Capitalist domination and control
- Free business models are only free in th sense that their costs are hidden
- We see the development of new models of production, distribution, and exchange
- Political power
- Use of the internet helps to develop global networks of individuals who share concerns about social and political issues
- The global flow of information weakens the state's hold over individuals and ideas
- Mass communication tools can be used by repressive regimes to restrict individual freedoms and enhance various forms of state surveillance
- Highly concentrated ownership allows corporations to buy up competitors
- Cultural power
- The global village combines collectivity with individuality, which leads to the development of new ways of thinking and behaving
- Social inequalities are reflected in internet use.
- The digital divide meanss that those who are excluded from terrestrial society are also likely to be excluded from online society
- Economic power
- Pluralist
- Economic power
- E-commerce offers more choice to consumers, it increases competition
- It often leads to lower prices and it puts consumers in control, as they can pick and choose from a vast range of products
- E-commerce offers more choice to consumers, it increases competition
- Political power
- The ability to participate online (digital citizenship) is essential for a fully democratic society.
- The internet is now so important that people must participate to play a full part in mainstream society
- Cultural power
- New media can inform the public about cultural matters, such as global warming effects and self harm
- Economic power
- Marxist
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