MEST3 Examples

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  • Mest 3 Examples
    • Feminist Issues
      • Sexism
        • Cilit Bang, Advert Banned in Spain due to 32 Actress' Advertising Cleaning Product.
          • ASA claims due to Target Market
          • Uses Spanish Feminine Pro-Nouns
        • Kazam Mobile phone (2015) Broadcast Ad for 348 tordano Phone showing women being unneccasarily provocative
          • Objectification of women further reinforced by music and Voice-Over
          • ASA banned on grounds of Over Sexualisation
        • Pride and Prejudice and Zombies
          • Lily James chosen for cover ov daily telegraph even though majority of cast male, no article to go with it
        • Rosie Lowe, Describes a Misogynistic music industry
          • Moulded to fit older white mans idealistic view
        • BBC 50% roles female by 2020
        • Coachella, 9 years in a row no Female headliners
          • Misogyny ingrained in people- Taylor Swift
        • Robin Wright, Co-Star of House of Cards wants Equal Pay as Male Co-Star
      • Male Gaze/ Expectations
        • Protein World (2015) campaign 'Are You Beach Body Ready?'
          • On Tubes and Billboards, Yellow and Black, Advertises Weightloss collection
          • Created Social Media storm, with 71,000 signatures to be taken down
            • Protest Campaign such as Dove's  Real Beauty- over 114 Million YouTube hits
        • Lady GaGa in Q (2010 April),  not modest clothing/hair/make up revealing
          • Has Risen, connotes power/animal? 'Move Over Madonna' Feminine bickering
        • British Film Institute, reported Oscar 2015 searches, 23M for 'female film industry; and 152M for dresses
          • Sparked #AskHerMore, movement to change society against wearing/expectations.
          • Reese Witherspoon 'were more than our dresses.
          • 14% films released directed by UK women, risen from 7.8% in 2012. Men > Women reflects social context.
        • Daily Mail, Charlotte Crosby, shows Gaz beadle another 'Leggy' Jumpsuit
        • KLTV Los Angeles, Double Standards
          • Weather reported given a cardigan Live on Air, due to 'Were receiving some E-Mails'
        • Calvin Kleins, 'I Flash in #MyCalvins'
          • Instagram Account several social media comments
        • Lynx Adverts, from 2000-2016 still objectifying women,
          • Unnecessarily due to providing no product information, bad brand repuatation
      • Post-Feminism
        • Barbies New Body Mattel,3 new variation of body type including Curvy, Tall and Petite. 92% USA girls have owned a BArbie
          • Movement largely due to Social Media influence and lack of sales (decreased 20% in 2015)
        • Suffragette Film (2015)
    • Postcolonial Issues
      • Representation
        • #Oscars So White 2016, White Western dominated awards show
          • #OscarsSoWhite trending on Twitter
          • Straight Out Of Cromptom team invited. HW only 4 white screenwrites, not Black cast.
          • Vanity Fair Spread of 13 Women with a rang of Age and Ethnicity, first time 3 minorities, HW highlights luxurious lifestyle
        • HollyWood Reporter, 19/158 faces were non White British. Lack of Ethnic Representation
        • Vogue Michelle Obama Lady of Colour in powerful position
          • Luxurious setting and body language/facial expression, upper class brand
          • HW housewife? domestic setting. Obamas Wife
        • #BlackLivesMatter
          • Uk Media Failed to cover deaths of black people in custody
            • Minorites under-Represeted
      • White Wahsing
        • Scarlett Johansson Playing Asian Character in 'Ghost in the Shell'
          • Ignores Cultural regard
          • BuzzFeed created a list of Actress' that could of been cast
        • Cultural Appropriation,
          • Amandla Stenberg.  What would USA be like if we loved black people as much as we loved black culture
            • Miley Cyrus and Katy Perry Cornrows classed as 'Edgy' adopt black culture to gain attention
          • Coldplays Hymn for the Weekend, with Beyoncè adopting non western culture to appear desirable
    • Lifestyle
      • Luxury
        • Virgin Media's A List Sale (in Independent) Connotes Luxury target audience product is aimed at.
          • Red black and Gold colours connote, Further by 'VIP Treatment'
      • News Agenda
        • April 21st, All but Guardian display Queens birthday
          • Guardian Left Wing standing for equality
        • Kids,4 Told to chose gender in school bathrooms.
          • Sun Newspaper made it sound forceful
        • British Media responsible for the rise in Islmophobia,
          • Apparent Threat Wide spread
            • 'BBC puts Muslims before you Daily Star'. More than half of Britons see Islam as a threat
        • Hillsborough Disaster verdict, ignores on front page of sun and TImes
          • The Times re-prints
    • New and Digital Media
      • Identity
        • Media Magazine 2015 December, Identity Heaven or Identity Hell
          • Cyber utopianism, positive social connections, social divisions overcome in Digital Neighborhood
          • Cyber-distopi, negative attachment to tech which is restricting and dangerous
        • Catfish Film (2010), Documentary following Nev, and journey with Angela who creates over 20 fake FB accounts
          • Highlights ease of fake Identities online
        • Krysten Dunst, Created a short film.
          • to show 'fans' more interested in taking photos than they are with media her (Narcissism/ Social Media)
        • #GiveElsaAGirlfriend
          • Twitter want First Homosexual Princess
        • Urban Outfitters Suicidal Hair
          • Product banned after Twitter Backlash. Daily Mail promotes irresponsible makreting
        • Coronation Street, Liam Bradstow.
          • First Soap actor with Down Syndrome
      • Effects
        • Will Self, Does screen Violence make society more violent
          • Highlights Desensitisation to violent video, e.g. Man Hunt, Banned in UK
      • Sky viewing recording slashed after opening GoT season 6 premiere 2.19 million

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