Elaboration-Liklihood Model PSYA4
- Created by: Hannah Calvert
- Created on: 30-05-13 12:17
View mindmap
- MESSAGE
- Peripheral Route
- Audience not motivated to think of message
- Focus on Peripheral Factors
- Temporary changing attitudes
- Focus on Peripheral Factors
- Audience not motivated to think of message
- Central Route
- Audience motivated to think of message
- Focus on quality to arugments
- Lasting changing attitudes
- Focus on quality to arugments
- Audience motivated to think of message
- Peripheral Route
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