Media influences on social behaviour
- Created by: The Shrew
- Created on: 29-04-15 11:00
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- Media influences on Social Behaviour
- Social Learning Theory
- Skinner
- Learning by observation and imitation of role models
- Characteristics of reliable role models
- Respect
- Older
- Same sex
- Behaviours reinforced
- Bandura
- Bobo Dolls
- Watch adult behave violently- copies behaviour
- Especially if adult same sex
- Calm gentle behaviour also reciprocated
- Especially if adult same sex
- Calm gentle behaviour also reciprocated
- Watch adult behave violently- copies behaviour
- Bobo Dolls
- Dis-inhibition
- Large amount of violence viewed as acceptable
- Person being heroic in circumstances where people are often reluctant seen as altruistic
- Desensitisation
- Reduced sensitivity or physiological arousal in response to violence
- Thomas et al
- Two groups of children exposed to video of children behaving aggressively
- More physiological arousal in those exposed to the violence on tv
- Two groups of children exposed to video of children behaving aggressively
- Cognitive Priming
- Cues associated with aggression
- Jospehson
- Canadian boys
- One group watched gun battle-snipers communicate using walkie-talkies
- One group watch motocross race
- Play game of floor hockey
- Those that watched gun battle and communicated with using walkie-talkies most aggressive
- Canadian boys
- Stereotypes and counter-stereotypes
- Leads to expectation that certain groups will behave in a particular way
- Mann et al
- Content analysis of children's tv
- Strong gender stereotyping
- Males more dynamic/ females socio-intelligent with aesthetic quality
- Strong gender stereotyping
- Content analysis of children's tv
- Mann et al
- Leads to expectation that certain groups will behave in a particular way
- Stimulation Hypothesis
- Potential for education- provide suitable role models
- Pro social ways of dealing with everyday problems
- Johnston et al
- Freestyle American programming reduces sex-role stereotypes
- Characters engage in non-stereotypical behaviour + are rewarded
- Freestyle American programming reduces sex-role stereotypes
- Potential for education- provide suitable role models
- Social Learning Theory
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