Evaluation of the Social Learning Theory
- Created by: 11shendren
- Created on: 14-10-16 15:04
Evaluation of the Social Learning Theory |
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EvaluationMedia attempts to change health related behaviours have shown that models similar to the target audience are more likely to bring about identification and greater social learning. Greater identification is then expected to influence modelling behaviour. Andsager(2006) found that perceived similarity to a model in an anti-alcohol advertisement was positively related to the ad's effectiveness. |
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