MEDIA DECISIONS
- Created by: lisa_spratling
- Created on: 03-06-17 06:58
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- MEDIA DECISIONS
- Use of media
- Place advertising where it will be seen or heard by potential category buyers
- Valuable Media
- Reaches more category buyers
- Reaches buyers that are difficult to reach with other media
- Delivers advertising in a way that is more likely to be noticed
- Delivers a more memorable exposure
- Planning
- Media should expose as many buyers to the advertising as possible
- Spread out advertising placement ovet time and across different timeslots, channels and media
- Use of media
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