McGeoch & Mcdoand

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  • McGeoch & Mcdoand (1931)
    • Participants given a word list that were memories to 100% accuracy
    • Then given either
      • Synonyms
      • Antonyms
      • Completely unrelated words
      • Consonant syllables
      • 3 digit number
      • Control group - no new list - rested
    • Found that synonyms had the worst recall. So interference is strongest when memories are similar

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