market plan
- Created by: ishah
- Created on: 09-12-13 21:13
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- marketing plan
- adv
- anticipate changing market conditions
- clear objs & direction
- allows managers to understand market
- buss more effective
- dis
- fast-occuring changes make planning hard
- strategies vague
- info out of date
- elements
- swot analysis
- situation analysis
- sales forecast
- marketing strategies & tactics
- budgets
- marketing objs
- adv
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