market plan

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  • Created by: ishah
  • Created on: 09-12-13 21:13
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  • marketing plan
    • adv
      • anticipate changing market conditions
      • clear objs & direction
      • allows managers to understand market
      • buss more effective
    • dis
      • fast-occuring changes make planning hard
      • strategies vague
      • info out of date
    • elements
      • swot analysis
      • situation analysis
      • sales forecast
      • marketing strategies & tactics
      • budgets
      • marketing objs

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