objs

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  • Created by: ishah
  • Created on: 09-12-13 20:02
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  • marketing obj
    • designed to help achieve corporate objs
    • E.g. gain market share
    • obj's
      • profit
      • enviro
      • ethical
    • role
      • motivate indiv's
      • provide common goal
      • provide agreed, consistent focus for all functions of an org
    • internal
      • corporate objs
      • operational
      • HR
      • Finance
    • external
      • compet's
      • recession
      • techno change

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