objs
- Created by: ishah
- Created on: 09-12-13 20:02
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- marketing obj
- designed to help achieve corporate objs
- E.g. gain market share
- obj's
- profit
- enviro
- ethical
- role
- motivate indiv's
- provide common goal
- provide agreed, consistent focus for all functions of an org
- internal
- corporate objs
- operational
- HR
- Finance
- external
- compet's
- recession
- techno change
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