Marketing- wb
- Created by: coulson22
- Created on: 21-01-18 18:50
View mindmap
- Marketing
- Social media
- Celebrity endorsement
- Relative to product
- Outdoors
- Bear Grylls
- Outdoors
- Youtbuers
- Relative to product
- Social media accounts
- Celebrity endorsement
- Promotion
- From Surveys it has been discovered that 100% of our audience would be more wiling to purchase the product if it were on promotion
- Advertisement
- Leaflets
- Strengths
- Cheap to produce
- Cheap to distibute
- People who may not watch tv/use the internet can acknowledge product
- Weakness
- Not economically friendly
- May not reach target audience
- May not be appealing- people may throw it away before reading it
- Strengths
- Billboards
- Weakness
- May not be acknowledged
- May not provide enough information
- Strengths
- Can be placed in specific areas e.g. Camp Sites
- Indiscriminate viewership
- Weakness
- Tv Advert
- Strengths
- Can be shown on specific channels e.g. travel Channel
- Celebrity Endorsement
- May make product more appealing to clientele
- Weakness
- Not enough information conveyed
- Target audience may not be reached
- Strengths
- Leaflets
- Social media
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