Marketing- wb

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  • Created by: coulson22
  • Created on: 21-01-18 18:50
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  • Marketing
    • Social media
      • Celebrity endorsement
        • Relative to product
          • Outdoors
            • Bear Grylls
        • Youtbuers
      • Social media accounts
        • Facebook
        • Instagram
        • Twitter
    • Promotion
      • From Surveys it has been discovered that 100% of our audience would be more wiling to purchase the product if it were on promotion
    • Advertisement
      • Leaflets
        • Strengths
          • Cheap to produce
          • Cheap to distibute
          • People who may not watch tv/use the internet can acknowledge product
        • Weakness
          • Not economically friendly
          • May not reach target audience
          • May not be appealing- people may throw it away before reading it
      • Billboards
        • Weakness
          • May not be acknowledged
          • May not provide enough information
        • Strengths
          • Can be placed in specific areas e.g. Camp Sites
          • Indiscriminate viewership
      • Tv Advert
        • Strengths
          • Can be shown on specific channels e.g. travel Channel
          • Celebrity Endorsement
            • May make product more appealing to clientele
        • Weakness
          • Not enough information conveyed
          • Target audience may not be reached

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