Liverpool - a Rebranded Place

  • Created by: carys
  • Created on: 27-05-19 17:25
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  • A Re-branded Place: Liverpool
    • Why?
      • Industrial decline late 20th century. Ports no longer in use.
      • 150,000 redundancies between 1975 and 1978
      • 1980s high level of crime and economic and social deprivation. 79 shootings in April 16- Feb 17. Gangs.
      • 1981 race riots
      • 1981 - 2nd most deprived local authority in Britain
    • Regeneration
      • Cost £6 billion
      • 2008 European Capital of Culture
      • Liverpool One - shopping Centre
      • Kings Waterfront (Echo arena, BT convention centre, hotels)
      • Cruise liner facility
      • City Centre Movement Strategy (CCMS - street and highway projects)
      • Pier Head (extension of the Leeds-Liverpool canal, Museum of Liverpool Life)
      • St Pauls Square (commercial district)
    • Liverpool One
      • 160 New Stores
      • Leisure and dining (14 screen cinema, cafes, bars)
      • 600 residential units
      • Office space
      • £1bn - all raised by the public sector
    • The Ropewalk
      • Lies next to central docks
      • Once used as housing for wealthy merchants. De-Industrialisation - large areas of vacant and derelict land and warehouses
      • Developed as centre for nightlife and creative industries. Businesses have moved here involved with media, design, publishing
      • Popular place for city centre living
      • Urban Splash, Liverpool Vision refurbishing historic buildings to trendy apartments
    • Culture
      • Pop music - The Beetles
      • 2 Premier League Teams
      • 2008 Capital of culture boosted economy by £800 million of additional income alone in 2008
    • The Waterfront
      • 2004- UNESCO World Heritgae Site
      • £19 million liner terminal built in Princess Dock area
      • Lead by Liverpool Vision, working with public sectors Liverpool City Council, and private sectors such as Barclays Wealth Management
    • People's Experience of the Brand
      • In migration of more affluent residents. Opening of businesses and leisure activities suited to larger incomes. Outpricing original residents.
      • Liverpool one - opposition against the removal of public rights of way and the effect it would have on other parts of the centre. Competition to independant stores.
      • Everton - poverty is widespread, little investment would reach them
      • Liverpool Vision - supply of cheap labour, using Eastern European workers.
    • Conclusion
      • City is now better place to rival competitors - Liverpool One vs Manchester and Chester. Liverpool Arena and Convention Centre attracting conventions and concerts that would’ve gone elsewhere
      • 8-10 millions tourists visit each year
      • Liverpool one of the ten most visited destinations in the UK


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