Liverpool - a Rebranded Place
- Created by: carys
- Created on: 27-05-19 17:25
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- A Re-branded Place: Liverpool
- Why?
- Industrial decline late 20th century. Ports no longer in use.
- 150,000 redundancies between 1975 and 1978
- 1980s high level of crime and economic and social deprivation. 79 shootings in April 16- Feb 17. Gangs.
- 1981 race riots
- 1981 - 2nd most deprived local authority in Britain
- Regeneration
- Cost £6 billion
- 2008 European Capital of Culture
- Liverpool One - shopping Centre
- Kings Waterfront (Echo arena, BT convention centre, hotels)
- Cruise liner facility
- City Centre Movement Strategy (CCMS - street and highway projects)
- Pier Head (extension of the Leeds-Liverpool canal, Museum of Liverpool Life)
- St Pauls Square (commercial district)
- Liverpool One
- 160 New Stores
- Leisure and dining (14 screen cinema, cafes, bars)
- 600 residential units
- Office space
- £1bn - all raised by the public sector
- The Ropewalk
- Lies next to central docks
- Once used as housing for wealthy merchants. De-Industrialisation - large areas of vacant and derelict land and warehouses
- Developed as centre for nightlife and creative industries. Businesses have moved here involved with media, design, publishing
- Popular place for city centre living
- Urban Splash, Liverpool Vision refurbishing historic buildings to trendy apartments
- Culture
- Pop music - The Beetles
- 2 Premier League Teams
- 2008 Capital of culture boosted economy by £800 million of additional income alone in 2008
- The Waterfront
- 2004- UNESCO World Heritgae Site
- £19 million liner terminal built in Princess Dock area
- Lead by Liverpool Vision, working with public sectors Liverpool City Council, and private sectors such as Barclays Wealth Management
- People's Experience of the Brand
- In migration of more affluent residents. Opening of businesses and leisure activities suited to larger incomes. Outpricing original residents.
- Liverpool one - opposition against the removal of public rights of way and the effect it would have on other parts of the centre. Competition to independant stores.
- Everton - poverty is widespread, little investment would reach them
- Liverpool Vision - supply of cheap labour, using Eastern European workers.
- Conclusion
- City is now better place to rival competitors - Liverpool One vs Manchester and Chester. Liverpool Arena and Convention Centre attracting conventions and concerts that would’ve gone elsewhere
- 8-10 millions tourists visit each year
- Liverpool one of the ten most visited destinations in the UK
- Why?
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