Language and Power Theories

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  • Language and Power Theories
    • Fairclough
      • Synthetic personalisation
        • Using personal pronouns to create a relationship or connection between the text producer and receiver
      • Spoken discourse = unequal encounters
        • Someone always has more power in a conversation
      • Power behind discourse
        • Text producer has external power
      • Power within discourse
        • High register/formal language
    • Sapier Worf Hypothesis
      • Linguistic determinism
        • Language shapes thoughts < > Thoughts shape language
      • Political correctness
        • Attempts to reduce bias and discrimination
    • Giles
      • Accommodation theory
        • Divergence = assert social and cultural identity
        • Convergence = changing your language to suit others to reduce social distance
    • Waring
      • Types of power
        • Social
        • Political
          • used by politicians or police
        • personal
          • Used by professionals e.g. teacher
        • Knowledge and ideas
          • Knowing things
        • Instrumental power
          • Maintaining or enforcing authority
    • Lakofff
      • Politeness principle
        • DON'T impose
        • DO make receiver feel good
    • Joos
      • Legal language can never change

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