Globalisation

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  • Created by: holly6901
  • Created on: 26-03-21 11:32
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  • Globalisation
    • Theories on DC
      • Marxism
        • Examples of material culture, controlled by capitalist elites, dominated by corporations
        • Method of surveillance, and can regulate people in interests of the wealthy
        • Cornford and Robbins: It is seen as democratic and open, but in reality it is owned by people who want to ideologically control the masses
        • Contemporary examples: Edward Snowden and the NSA NewsCorp ownership of UK media
      • Feminism
        • Technology normally seen as inherently patriarchal, but globalisation is becoming a platform to overcome female oppression
        • COCHRANE: Women’s voices are no longer muted Linked with 4th wave of feminism Online patriarchy: male gaze applying to social media
        • HARAWAY: Technology is a turning point for women, can be used for resistance and liberation Cyborgs will rise above gender bound ideas of personal identity
        • NAKAMURA: The current wave of globalisation has greatly improved the lives of women worldwide
      • Postmodernism
        • Postmodern society = Consumerism is everything Truth is relative Fragmentation of social structures Incessant choice
        • Baudrillard: We live in hyper realities where appearance is everything
    • Impacts
      • On relationships
        • POSITIVES: Bonding social capital’ – the benefits of sharing information. Social lifeline for isolated individuals, fewer barriers to interaction. GARDNER AND DAVIS: physically separated friends remain in contact
        • NEGATIVES: FUCHS – Friendships have become commercialised. Critics of Facebook say that friending represents inflation of superficial relationships. Post familial family – members spend more time interacting with digital devices than each other. Can diminish the quality of face to face interaction through distraction
        • TURKLE: We substitute actual conversation for connectivity, we collect information but do not relate to each other
      • On identity
        • Digital communication has given rise to a wider range of ways to develop identity away from the traditional sources
        • Social networks as autobiographies – helping to construct personal identity
        • CASE: As technology is being embedded in our lives, we are becoming cyborgs
        • POSITIVES: Enables greater choice. Exploration of subcultures. Acceptance of difference
        • NEGATIVE: Multiples identities can cause criminal activity. BAUMAN – we narrow our thinking by only interacting with people who share our views. Identity shaped by capitalist products
    • Conflict and change
      • Murphy – Twitter has potential to shape people’s social and political life
      • Curran – social media did not cause the uprisings, but facilitated them
      • Martell – gives false impression of power being given to greater number of people
      • Contemporary example: Arab Springs

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