Food Product Development Stages
- Created by: anna_mccormick
- Created on: 28-01-16 13:52
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- Food Product Development Stages
- Concept Generation
- Thinking stage - thinking up new ideas; looking for a gap in the market, changes that could be made to existing products.
- Concept Screening
- Consider all ideas, keep some and discard others that might be costly, difficult to process or do not meet the requirements of the brief.
- Prototype Production
- Making up examples or specimens of what the product will look like.
- Product Testing
- Trialing the prototypes with a range of consumers so opinion can be obtained. The opinions are used to eliminate or make refinements to the product.
- First Production Run
- The new product is produced for the first time as a full production run so the item can be assessed.
- Marketing Plan
- An advertising campaign is designed to promote the product.Decisions made where the product will be sold e.g. corner shop, supermarket
- Product Launch
- This is an important stage of the plan as the item is now on sale. Market monitoring the product is launched and sales figures are checked carefully
- Concept Generation
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