Fieldwork and Research Rebranding

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  • Created by: Miss T
  • Created on: 26-12-12 12:19
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  • Fieldwork and Research - Rebranding
    • Research
      • Census statistics- This allows you to see if more or less people live in an area
      • Tourism statistics- You can see what sort of people come to the area, the visitor numbers and weather it is seasonal business or not
      • -This gives statistics about things like housing, health and employment
      • Air quality and pollution statistics-This can tell you if the air quality is good or not and other pollution statistics
      • – This gives you the ACORN rating for an area that you choose. However the data does not give you figures so is open to interpretation
      • Local newspapers- Looking at local newspapers and their archives can show you what problems there are and if anything is being done to help
      • – This website has pictures for the map grid squares all of the UK. These can give you an idea of the area but as with all pictures can be biased
      • Online maps (e.g. Google Maps)- You can see what the area is like with the infrastructure or amount of open space. Also pictures can be uploaded which pictures have taken. These can be biased as people can choose certain things to take pictures of
      • Internet blogs and forums-These can tell you a lot about the area with people’s views. They can be biased though with only one person saying it or a couple with the same views
    • Fieldwork
      • “Drosscape” survey- You map where there are parts of significant decays and dereliction
      • “Place check” forms- At a range of predetermined locations write down what you like and don’t like. Then you can take pictures, video and audio recordings to back your view up
      • Capacity surveys- These allow you to assess the patterns of usage for a certain facility over a set period of time
      • Environmental quality surveys- These are surveys which can include shopping quality, street quality, landscape quality and litter
      • Customer analysis- This is when you observe people at a site and the actions that they do
      • Bipolar analysis- This allows you to give on a scale information on an area like the aesthetics of an area
      • Customer analysis- This is when you observe people at a site and the actions that they do
      • Footfall survey- Here you can see the amount of people using the area.


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