Eavluating data

strengths and weaknesses of qualitative and quantitative data :)

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  • EVALUATING DATA
    • QUANTITATIVE DATA
      • Statistical data which can be further tested to see how far results are down to chance
      • Easily represented in graphs and charts for easier analysis
      • Operationalised variables - easier to repeat study and check reliability
      • More scientific and objective
      • Narrow, unrealistic data which only focuses on a small fragment of behaviour
    • QUALITATIVE DATA
      • More rich, detailed type of information
      • Has access to emotions and feelings behind behaviour
      • Conducted in more natural circumstances - more ecologically valid data
      • Hard to replicate due to control in methods

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