Eavluating data
strengths and weaknesses of qualitative and quantitative data :)
- Created by: georgiasadler
- Created on: 23-04-14 17:02
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- EVALUATING DATA
- QUANTITATIVE DATA
- Statistical data which can be further tested to see how far results are down to chance
- Easily represented in graphs and charts for easier analysis
- Operationalised variables - easier to repeat study and check reliability
- More scientific and objective
- Narrow, unrealistic data which only focuses on a small fragment of behaviour
- QUALITATIVE DATA
- More rich, detailed type of information
- Has access to emotions and feelings behind behaviour
- Conducted in more natural circumstances - more ecologically valid data
- Hard to replicate due to control in methods
- QUANTITATIVE DATA
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