Qualitative data - non-numerical text based, text based

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  • Created by: Emily
  • Created on: 21-05-13 14:35

Qualitative data - non-numerical text based, text based

Advantages

  • detailed
  • rich data
  • explainations of behaviour
  • true to real life

Disadvantages

  • cannot be replicated
  • hard to compare
  • subjective and unreliable

Evaluation

Good for rich data which is mainly text based, not good for comparable data can be subjective and bias

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