Disney Mind Map
- Created by: mclifford13
- Created on: 18-03-23 12:57
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- Disney
- Bob Iger became the CEO in 2009.
- Iger was responsible for the acquisition of Pixar, Marvel, LucasFilm and 21st Century Fox between 2005 and 2019.
- Disney's % of the Box Office increased by 24% since these acquisitions.
- Every (roughly) 3 years, Disney sees a drop in their box office market share, so they acquire a dominant company to place them back up at the top.
- Iger was responsible for the acquisition of Pixar, Marvel, LucasFilm and 21st Century Fox between 2005 and 2019.
- A powerful conglomerate, that is one of the leader dominators in the film oligopoly.
- Oligopoly -> a market structure that is dominated by a small number of large companies.
- Disney = vertically integrated.
- Disney's logo is often omitted from Marvel film posters, as the logo is associated with a young female audience.
- The Marvel branding makes the films appear more independent/adopts independent production values - > an older male audience is attracted.
- Bob Iger became the CEO in 2009.
- Disney acquires 21st Century Fox, but Rupert Murdoch DOES NOT include his News networks in the deal.
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