Design and marketing
- Created by: Hannah Lewington
- Created on: 15-04-14 12:13
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- Design and marketing
- Environment
- Pollution
- Transportation
- Pollution
- Energy used
- Where is the energy sourced?
- Cultural influences
- African
- Asian
- Influences fabric pattern as well as design
- Economic
- Global network
- Lowers labour costs
- Global network
- Moral and Ethical
- Western fashions are frowned upon by other cultures
- Child labour
- Sweat shops
- Values issues
- Aesthtics, quality & value for money
- Use of colour forecasting
- Predicting trends
- Quality influences cost
- Consumers expect high quality goods at affordable prices
- Value for money
- Fit for purpose
- Use of colour forecasting
- Efficient manufacture & profit
- Maximise profit
- Best use of resources
- Labour
- Fabric components
- Work places
- Rent
- Bills
- Appropriate input
- Processed for maximum profit
- Material
- Marketing plan
- Time scale
- develop & sell
- Trends affecting market
- Competition
- Market research
- Consumer needs/ Demands
- Info on target market
- Advertising/ promotion through different types of media
- Time scale
- Target market group
- Brand loyalty
- Gender
- Disposable income
- Lifestyle
- Age group
- Gender
- End use
- Environment
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