Design and marketing 

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  • Design and marketing
    • Environment
      • Pollution
      • Transportation
        • Pollution
      • Energy used
        • Where is the energy sourced?
    • Cultural influences
      • African
      • Asian
      • Influences fabric pattern as well as design
    • Economic
      • Global network
        • Lowers labour costs
    • Moral and Ethical
      • Western fashions are frowned upon by other cultures
      • Child labour
      • Sweat shops
      • Values issues
    • Aesthtics, quality & value for money
      • Use of colour forecasting
        • Predicting trends
      • Quality influences cost
      • Consumers expect high quality goods at affordable prices
        • Value for money
        • Fit for purpose
    • Efficient manufacture & profit
      • Maximise profit
      • Best use of resources
        • Labour
        • Fabric components
        • Work places
          • Rent
          • Bills
      • Appropriate input
        • Processed for maximum profit
        • Material
    • Marketing plan
      • Time scale
        • develop & sell
      • Trends affecting market
        • Competition
      • Market research
        • Consumer needs/ Demands
        • Info on target market
      • Advertising/ promotion through different types of media
    • Target market group
      • Brand loyalty
      • Gender
      • Disposable income
        • Lifestyle
      • Age group
      • Gender
      • End use

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