Content analysis
- Created by: 10egalbraith
- Created on: 12-09-16 10:26
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- Content Analysis
- This is a quantative method which looks at the frequency of a particular word, image or theme.
- Most researchers us a content analysis schedule
- Sampling is key in content analysis
- Content analysis usually involves; written, spoken, visual, communication
- Lobban and Best;
- They undertook a content analysis on children's books to highlight how boys were shown in practical roles, whereas girls shown as passive and domestic
- Strengths:
- Cheap
- Reasonably reliable
- Non reactive and ubstructive
- Weaknesses
- Personal interpretations
- Tells us very little about effect on audience
- Ignores things like why it was produced/presented
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