Content analysis
- Created by: Emily Uffindell
- Created on: 03-04-14 13:55
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- Content analysis
- Definition: content analysis is a method for dealing systematically with the contents of documents
- Best known for its use in analysing documents produced by the mass media
- Although such documents are usually qualitative, content analysis enables the sociologist to produce quantitative data from these sources.
- Ros Gill (1988) describes how content analysis works as follow. Imagine we want to measure particular aspects of a media message
- First we decide what categories that we are going to use.
- Ros Gill (1988) describes how content analysis works as follow. Imagine we want to measure particular aspects of a media message
- First we decide what categories that we are going to use.
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