Content analysis

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  • Content analysis
    • Definition: content analysis is a method for dealing systematically with the contents of documents
    • Best known for its use in analysing documents produced by the mass media
      • Although such documents are usually qualitative, content analysis enables the sociologist to produce quantitative data from these sources.
    • Ros Gill (1988) describes how content analysis works as follow. Imagine we want to measure particular aspects of a media message
      • First we decide what categories that we are going to use.
  • Ros Gill (1988) describes how content analysis works as follow. Imagine we want to measure particular aspects of a media message
    • First we decide what categories that we are going to use.

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