content analysis

  • Created by: greggs25
  • Created on: 10-03-15 20:38
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  • Tuchman (1978) used it to analyse television portrayal of women
    • this study found that females were portrayed in a range of roles and stereotyped.
    • content analysis
      • Advantages of content analysis: it is cheap. It is usually easy to find sources of material in form of newspapers, television broadcast and so on. Positivists see it as a useful source objective, quantitative, scientific data.
      • Content analysis is a method for dealing systematically with the contents of documents.


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